The attention is being diverted from the slim models strutting down the runway at New York Fashion Week to the voluptuous celebrities taking over the front rows such as Beyonce and Kim Kardashian, and all eyes are on their curves. To help women less confident of flaunting their curvaceous assets under skin-tight dresses, Italian hosiery giant Calzedonia have introduced a new technology into their collection of push-up leggings which is proven to reduce the appearance of cellulite, improve skin tone and give the wearer softer skin.
Available in black and denim, the leggings contain Emana®, a polyamide microfibre yarn with bioactive minerals incorporated, which give off infrared rays when in contact with the body stimulate blood microcirculation at skin level. This technology has been scientifically validated through a number of recognised international protocols conducted by independent laboratories and the minerals incorporated into the yarn guarantee a lasting cosmetic effect, even after washing over and over again. Prices start from £22.00 available in store and online at www.calzedonia.it