Lingerie giant Triumph surveyed more than 10,000 women last year to discover their issues and frustrations when it comes to selecting lingerie. Confirming the urban myth, results showed over 76% of women wear the wrong bra size, which spurred the company to announce a mission to fit 10,000 in the UK in 2014 with an overall goal of fitting 100,000 worldwide.
Triumph’s survey also revealed that over 73% of women agreed that badly fitting lingerie affects their confidence, negatively impacts their working day and can even affect their performance in job interviews, however on average spend only £88 a year on lingerie compared to other size specific wardrobe essentials such as shoes, where women spend an average of £400 a year.
Sheila Hamilton, UK Managing Director comments “At the heart of Stand Up For Fit likes the knowledge that the perfect lingerie can dramatically improve the way one looks and feels, and translates into feeling more confident”
Customers are urged to book an appointment online or come into a Triumph store nationwide, including flagships at Stratford or Bluewater, or Maison Triumph, the Covent Garden pop-up, for a complimentary bra fitting and to ‘Stand Up For Fit’.