Leading lingerie and swimwear business Wacoal Eveden, whose portfolio of brands include Freya, Fantasie, Fauve, Elomi, Goddess, Huit, Wacoal and B.tempt’d, has announced changes to its PR operations. With effect from 1st April 2014 all PR activity for Wacoal and B.tempt’d moves from agency side to in-house.
Ann-Marie Manley, Head of Marketing for Wacoal Eveden said: “We’re really looking forward to conducting Wacoal and B.tempt’d PR activity in-house. Our portfolio of lingerie and swimwear brands has grown significantly in the last 18 months and Wacoal and B.tempt’d are great new assets for us to be working with.”
The Wacoal Eveden PR team will be responsible for raising awareness for Wacoal and B.tempt’d across all media platforms and also focus on developing awareness online through social media. The PR team consists of Katie Weir PR Assistant and Holly Henstock PR Manager who report into Ann-Marie Manley, Head of Marketing.