British entrepreneur, Maria Chapman, has just launched a new line of empowering stylish lingerie and luxurious nightwear(Club M) specially designed to reflect the unique stories of the real women who…
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Nubian Skin has developed in partnership with The Royal Marsden* NHS Foundation Trust, the UK’s first range of softies in a diverse range of colours, following funding by The…
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Welcome to a new regular feature in Underlines Online! Every Wednesday we will get up close and personal with an industry figure bringing something new to the sector of intimate…
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Bluebella introduce their key nightwear pieces for AW2023 (that can be worn day or night with many adaptable as outer). Described as a vision of comfortable elegance, the new arrivals…
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Ann Summers rolls out its new campaign today – Halloween Sinners Circus Campaign – with bold and fierce devils to naughty nurses and vampy catsuits – sheer fabrics, bodycon silhouettes…
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Italian lingerie powerhouse, Intimissimi, presents a new campaign (launching today) starring Heidi Klum and her eldest daughter Leni as icons of self-confidence, joy of life and love between a mother…
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Dagsmejan has launched a fabulous charity initiative with the Pink Ribbon Foundation for Breast Cancer Awareness Month (October). The sleepwear brand has collaborated with the Pink Ribbon Foundation UK to launch its Pink…
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Belle Lingerie, British lingerie retailer, has sought to combat the ongoing cost of living crisis with on trend wearable blankets, as businesses are faced with eyewatering estimates for energy bill.…
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This Friday we catch up with Priya Downes, CEO and Founder of Nudea underwear. Originally her working life was in finance and then working with luxury fashion brands before setting…
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The dates for the first Mercedes-Benz Fashion Week Madrid of 2023 have been announced. It will be held at IFEMA MADRID on 15 to 19 February, the main venue for…
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Anita Active Sports Massage tights have been awarded Editor’s Choice for ‘Best Recovery Wear’ at the Women’s Running Awards. The award is a nod to the superior design, fit and…
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Pudding, the leading bra fitting training provider to stores in the UK & across the world, has announced new autumn dates for its bra fitting training courses . The courses are…
