[youtube https://www.youtube.com/watch?v=7m2g-VON9XA&w=560&h=315]
Seeing women comfortable in their own skin has always been a key motivation behind family owned business Panache. In a time where physical attributes seem to matter more than actual achievements, Panache wants to encourage a shift in perception by celebrating six inspiring, confident women in its new Modelled by Role Models social media campaign.
The Modelled by Role Models campaign was unveiled last night at the BAFTA headquarters
Despite believing having a female role model helps raise aspirations, in a recent Ernst & Young survey 75% of women admitted having few or no models to look up to. Aiming to change this statistic, Panache’s Modelled by Role Models campaign features world renowned model Marquita Pring, sports therapist Amy Hughes, British T34 Paralympic gold medallist Hannah Cockroft, senior nurse Rachel Elliot, British singer and charity campaigner Mica Paris as well as blood donation campaigner Martyna Kaczmarek – click the pictures below to learn their inspiring stories.
