Customers have asked and Hotmilk listened – a J cup nursing bra with flexible underwire will hit the stores from October 2015 with a second colour-way to follow in November. The seriously sexy full cup Lure bra is smooth under clothing with the flat lace panelling and silky soft microfibre, and offers a high level of support due to the underwire which expands and flexes with the body to reduce pressure on the breast tissue.
“This design was created over 4 years from in-depth discussions with our customers and retailers on what was missing in the market and we really feel this flexiwired J cup answers all those needs,” says Head Designer Wendy Fellows.
