Fabletics, the global activewear brand known for blending performance, style and accessibility, today announces a landmark partnership in KaDeWe, Berlin’s iconic luxury department store. As part of an ambitious new retail concept currently under construction, Fabletics will open a dedicated shop-in-shop space on KaDeWe’s newly designed fourth fl oor, set to debut in spring 2026.
With more than 160sqm, the new Fabletics space will become the brand’s largest retail footprint in Europe and a central feature of KaDeWe’s upcoming experiential destination, where activewear meets wellness, fi tness and longevity. The innovative fourth fl oor concept will bring together curated partners from across the wellbeing spectrum, creating an immersive environment that redefi nes how customers engage with lifestyle, health and performance brands.
Construction of the new space has officially begun, marking the first step in transforming KaDeWe’s vision into a next-generation retail experience. The Fabletics shop-in-shop will showcase the brand’s signature collections, including high-performance training apparel, fashion-forward capsule drops and versatile lifestyle pieces for both women and men. Designed to seamlessly integrate into the wider wellness ecosystem of the floor, the space will invite customers to discover Fabletics’ high-quality and stylish active lifestyle wear as part of a holistic approach to modern living.
Simone Heift, Chief Merchandising Officer at KaDeWe GmbH:
We are very pleased to collaborate with Fabletics, which is a key component of our new concept at KaDeWe. Together with additional partners, we are creating a unique destination where activewear, wellness, fi tness, and longevity come together in an inspiring environment. This concept refl ects the evolution of modern retail: today, our guests are looking for places to connect that offer more than just products—they seek experiences and lasting value that support their lifestyle and well-being. With Fabletics as a key partner, we are shaping a forward-looking retail environment that brings communities together and sets new standards for experiential retail.’”
“Our partnership with KaDeWe marks an exciting milestone in Fabletics’ global growth,” said Mark Ralea, General Manager Europe at Fabletics. “Opening our largest retail space in Europe within one of the continent’s most well-known department stores underscores our commitment to a strong retail presence. This collaboration allows us to connect with customers in a premium, experience-driven setting while staying true to our core philosophy: luxury-inspired activewear that is accessible to every body. Being part of this innovative wellness and longevity destination perfectly refl ects who we are as a brand and how we envision the future of retail.”
“Fabletics’ continued international expansion is a key priority as we scale our omnichannel business and introduce the brand to new customers around the world,” said Meera Bhatia, Brand President of Fabletics. “Strategic retail partnerships like KaDeWe allow us to extend our presence in important global markets while bringing our brand to life in elevated, experience-led environments. This opening represents an important step in strengthening our footprint in Europe and advancing our vision for the future of retail.”
With the opening planned for spring 2026, the new area on the fourth fl oor of KaDeWe will set a new benchmark for experiential retail in Germany and beyond, positioning Fabletics at the heart of a space where performance, community and modern wellbeing come together.
