Leadding bereavement notification service NotifyNOW, (a service of Phillips & Cohen Associates (PCA)), has signed a new partnership with Freemans Grattan Holdings (FGH) which will simplify end-of-life administration for the digital department store’s customers.
FGH owns a portfolio of fashion brands, including Grattan, Kaleidoscope, Swimwear 365 and Curvissa, and is based in West Yorkshire. Arguably its most well-known retail platform Freemans.com has been on a transformational journey over the last few years shifting from a catalogue to an on-line digital department store. A single-minded renewed focus on shoppers over 40 years old has grown sales, ahead of the market and in turn customer numbers for the now pure play business.
From 14th October 2025 people handling the affairs of a customer who has died will now be able to inform FGH about a death through the digital platform NotifyNOW, while also being offered the option to notify other service providers with one click.
Iola Sanger, Head of Financial Services Operations at FGH, says: “We are always looking to incorporate the latest technology to improve customer experience and particularly to make life easier for those facing difficult circumstances, such as bereaved customers.
“Dealing with the death of a family member or friend is always a stressful time for our customers, which is why partnering with NotifyNOW was an easy decision for us. Together we are removing the administrative burden on bereaved individuals and families.
“NotifyNOW’s technology will allow our customers to eradicate much of the time and stress of notifying multiple organisations, and let them get on with grieving.”
