For 20 years, Hotmilk has been redefining maternity and nursing lingerie, supporting millions of women through pregnancy, breastfeeding, and beyond. But what happens when the breastfeeding journey ends?
The brand is introducing Evolve — Hotmilk’s first-ever lingerie collection designed specifically for the post-breastfeeding body. Crafted with the same expertise that made Hotmilk a global leader in nursing lingerie, Evolve offers soft, wirefree, side-smoothing bras that adapt to the body women have today – not the one they had before baby.!
On the occasion of new this new launch, Hotmilk is doing something bold: Aspirational imagery: Professional models aged 35–50 redefine what lingerie campaigns look like. Real motherhood, unfiltered: Women from the Hotmilk community step into the spotlight, proudly showing stretch marks, soft bellies, and the beauty of real evolution.
The campaign tagline is “Bodies don’t bounce back. They evolve.”
