Snapshots from Curve New York

 

Curve New York delivered up some exciting new brands for visitors from 3-5 August 2025.  Amongst new faces at the Show was Soreil, a Colombian brand designed and created by Jacqueline Sasson, Named after the first officially recognised French mistress to French king in the 15th century (Charles V11) her collections are inspired by the zodiac alongside a timeless collection of daily wear with first class presentation.

Also from South America was Brazilian brand, Rolling, making its debut but already established for 8 years. Launched as a brand for pole dancers (both founders are pole dancers) they discovered their designs were desired as fashion lingerie and they classify as ATHLEXYWEAR!

Ciso Atelier was created by founder Teca Pasqua, who is not only the designer but also pattern cutter and sewer. Delicate pieces that feature gold plated jewellery but created with comfort in mind, soft and fitting to the curves of the body.

And for the men, Tusq – a brand evolution of a hugely successful brand of men’s shapewear that founder Luke started 3 years ago. After a back injury Luke was looking for something to give real support and this evolved into men’s shapewear with the claim that 3 out of every 4 men struggle with body image. The brand did a big launch at Curve and took over a billboard in Times Square on Sunday to make the full launch of the shapewear range.

Alicetek also entitled The New Wear  is a cyber-futuristic fashion brand develops new and exciting neo-future clothing and made their show debut at Curve.

And so the packed out Fashion Show on Monday night! Held at Canoe Studios, it was standing room only! The Show featured the latest new talent with a sound showing of classical favourites and must-have brands.

 

Images – courtesy of Bok Goodall