Shell Belle launches its latest collection, Bloomsbury, as an ode to the 1920’s Bloomsbury Group in London – a gathering of new Bohemians, creatives, writers, philosophers and fashionistas who would meet in private in one another’s homes.
Soft feminine pieces with the signature attention to details in a soft palette with sandwashed silks and French lace. Garments feature handkerchief hems and include slips, sleep shirts and kimonos with volume shapes to flatter and complement the silhouette.
Invoking the era of a hedonistic group of friends that included Virginia Woolf and Vanessa Bell, paving the way for strong female roles in society.
Shell Belle Couture will be exhibiting at the new SAND TRADE SHOW in Dubai this October, a new event for swimwear, intimates, nightwear and resortwear (11-13 October 2025).
Creative Direction – Michelle Blenkinsopp-Guild/Director & Photography – Kye Taylor/Model – Amelia/Hair & Make Up – Gemma Huntsman
