MaredaMare confirms its leading position with growth in international buyers

 

Foreign buyer attendance at MaredaMare saw a significant increase of +35% compared to 2024, while the presence of Italian buyers remained stable, in line with the previous edition. This scenario highlights the dynamic nature of international markets compared to a more stagnant domestic situation and underscores the fair’s strong international vocation. Maredamare is now recognized as the leading European event in the beachwear sector, thanks in part to strategic partnerships with the Italian Trade Agency (ITA/ICE) and key players in the textile and fashion industry, including CNA Federmoda.

With a series of fashion shows the main collective fashion show was entitled ‘Beachwear from Another Planet’

“This edition of Maredamare reaffirmed the fair’s international dimension, largely due to the excellent work carried out with the support of the Italian Trade Agency in identifying the most dynamic markets and selecting the most qualified buyers. Together with CNA Federmoda, we’ve also laid the groundwork for a more structured collaboration, supporting both companies and the next generation of professionals.”

Alessandro Legnaioli, President of Maredamare

“The Italian Trade Agency has been working with Maredamare for several years to select and invite international buyers, with the goal of supporting the internationalization of Italian exhibitors and enhancing the fair’s standing as a key event in the global beachwear calendar. This year’s delegation included buyers from 12 countries, representing both established markets like the UK and the US, as well as high-potential ones such as Kazakhstan, Azerbaijan, and Singapore, identified in collaboration with our foreign offices,” added Matteo Masini, Director of the Consumer Goods Office at ITA.

“The creation of a strong network of relationships,” emphasized Raffaella Petrossi, General Manager of Underbeach, “has amplified the impact of our initiatives and consistently generated valuable content and insights that are essential for our exhibitors and visitors. We are truly becoming a quality hub for the entire sector. I’d also like to highlight the positive energy of our off-site events, Fuordacqua, which are becoming increasingly important moments of connection.”

We return from Maredamare Florence full of enthusiasm and gratitude for a particularly stimulating and fruitful edition. Meetings with clients and the strong international turnout offered valuable opportunities for dialogue and new perspectives, further reinforcing our commitment to promoting an ethical, sustainable, and authentically Made in Italy supply chain.”

Dario Casalini, President of the ILB Consortium

All catwalk imagery (exc. opening shot) by Daniele Guidetti.