Wonderland Delivers!

The Wonderland Show held at the end of last month delivered on its promise-  bringing together a stellar combination of heritage brands together with emerging talent. The grandeur of the venue (Grand Sheraton Hotel) and its promixity to central London  and major transport routes ensured a good domestic turnout from all parts of the UK and buyers from continental Europe. Brands and buyers were excited at the new venue and its promise for an even bigger and brighter show in July when swimwear collections for 2026 will be part of the mix alongside intimate apparel and nightwear.

One of the few swimwear labels showing in January was Naia Beach, up and coming British brand. Mel Wood who represents the brand commented: “We have seen the exact buyers we were hoping to meet here. And all three days have been busy – it has been really great for us and we are delighted with the response.”

Jackie Sheen of indie Sheen Uncovered was enthusiastic about the Show “What a wonderful venue and a really good showing of key brands with upcoming talent. This is the show that intimate apparel needs and deserves.”

Organisers Nicky Brant and Lucy Osborne commented:

We had 240 visitors; of which 10% were international buyers.

Wonderland was truly spectacular—the biggest yet! With international buyers, a dynamic mix of new and established brands, and an incredible energy throughout, it was an unforgettable showcase of creativity and innovation. We are always overwhelmed by the community spirit that emulates throughout the event.  Whilst we represent brands from all four corners of the globe, there is a great sense of camaraderie.  Another distinctive comment was that brands were seen in a different way in comparison to other showcases which ultimately lead to an abundance of new account openings.

The Show is certainly providing an exciting and stimulating trade enviroment and dates are set for an early July event (13-15 July).