Global bodywear brand sloggi, has announced from June 1st, 2024 a reduction in the pricing of some of their best-selling cotton collections; Double Comfort, Romance, Basic+ and Control across the UK and Ireland. A direct response to customer feedback and the current economic climate, sloggi is taking action to maintain accessibility and affordability for its consumers.
With its new price structure, sloggi has reduced prices by up to 20%. The best-selling Basic+ 3 pack will see a price drop from £35 RSP to £28 RSP, a significant benefit to the loyal Sloggi consumer.
Lizzie McMillan, Head of Sales UK, stated:
This change comes at an important time where price point is key for our consumers. We have listened to the feedback from our wholesale partners and after a thorough review of brand costs, strategic forecasting and a reduction of our own margin, I am very happy to say we are able to reduce prices for our consumer whilst retaining the margin for our valued business partners.”
