Bluebella Lingerie has been honoured with a King’s Award for Enterprise. The London-based lingerie company has been recognised for its excellence in international trade.
Bluebella’s founder and CEO Emily Bendell will receive the award later this year as well as attending a royal reception. Bluebella, which employs 43 people from its base in Hoxton, East London, was chosen because of its phenomenal growth overseas, which has risen by 263% since 2018 on global sales of £14.77 million.
The company was founded by Oxford University graduate Bendell in 2005 and it now has operations in the UK, US, Australia, France and Italy and is sold in 17 countries.
Bendell said:
Receiving the King’s Award for Excellence in International Trade is a testament to the Bluebella team’s relentless pursuit of empowering confidence and celebrating sensuality worldwide. This quintessentially British award inspires us to continue breaking boundaries and redefining the future of lingerie.”
The King’s Awards for Enterprise (previously known as The Queen’s Awards for Enterprise) were renamed last year to reflect His Majesty The King’s desire to continue the legacy of HM Queen Elizabeth II’s by recognising outstanding UK businesses.
The award programme, now in its 58th year, is the most prestigious business award in the country, with successful businesses able to use the esteemed King’s Awards Emblem for the next five years.