Victoria’s Secret has announced that the brand will donate at least £100,000 to Future Dreams, over the coming year. The donation plan includes a new initiative launched on 2nd October, whereby the brand will donate 5p for every bra sold (in store and online) to Future Dreams, to help provide vital breast cancer support, awareness and research.
This October marks the third year of collaborating with Victoria’s Secret. The partnership is centred around supporting women to reconnect with their body following a breast cancer diagnosis, through areas such as exercise, nutrition, movement, intimacy, and well-being.
Victoria’s Secret is also sponsoring the Future Dreams Bra Lounge for a second year, which provides approximately 50 specialist bra fits per month and helps women deal with the physical and psychological issues of a breast cancer diagnosis.
Ellis Quinn, Managing Director at Victoria’s Secret UK, comments:
We are honoured and proud to support Future Dreams with another financial donation, along with leveraging our platform to raise awareness of the charity and breast cancer education. Future Dreams offers an incredible amount of support to those on a breast cancer journey and it is truly inspirational to see the positive impact on so many women’s lives. We look forward to continuing our partnership and helping the charity to continue providing the amazing, vital work that it does.
