MAREDAMARE, the international beachwear fair organized and promoted by Underbeach will be held from 23 to 25 July in the Fortezza da Basso in Florence. More than one hundred and fifty collections of swimwear and accessories for summer 2023 previewed by the most qualified companies on the Italian and international scene.
In its fifteenth edition, MAREDAMARE is confirmed as the most important trade fair in Italy and among the top three in the world thanks to its deconstructed and energizing, confidential and collective format.
“We expected a growth in adhesions – underlines Alessandro Legnaioli, President of the fair – which today goes beyond expectations, to the point that we are overbooked already two months before the event. There is a great desire to meet and share, to finally hug again. Then it must be said that commercially the fair proves to be mature not only for the domestic market but above all for the most important ones in Europe and in the world thanks to the support of Ice Agency and to our status, conquered in the field, as an international event. In fact, this set-up opens the doors to us, as well as to our exhibitors, to become interesting in the short term outside our borders. After all, it is not easy, or rather unique, to find the entire beachwear sector in the same space-time unit. Those who work in the sector and those who want to grow cannot miss our fair”.
On 23 and 24 July, in two time slots, from 12:30am to 2pm and from 4:30pm to 6pm, in a dedicated open space, the fashion shows, personal and collective, long awaited by the public, will be held. Following the evening session, there will be post-event drinks.
