Maison Lejaby is delighted to announce the return of their iconic range, Elixir, lingerie dedicated entirely to the fuller figure and reflecting the desires of modern women everywhere. For fans of the brand, first deliveries will commence from December 2022 with a perfected and enhanced product offer for curvy women, offering superior comfort and style with a sensual undertone. This much loved brand will be welcomed by retailers and etailers alike as a key label in the fuller busted, fuller size sector.
Four lines – Nudité, Tentation, Sensualité and Essence – provide excellent foundations with each line featuring different lace, texture and embroidery. Bras are offered in sizes D to H cup – crafted cups, supportive backs and straps, innovative shapes, specially chosen fabrics and an enticing colour palette all come as standard with this standout collection. Garments include 3 piece balconette bra, 3 piece padded demi cup, full support 3-piece undewire complemented by tanga, shorty, boxes and high waisted briefs. For the entire wardrobe you can add bodies, kimono, chemise, slip and garter belt!
Bras will retail from £81 – £90, briefs from £412 – £50 and bodies £99- £108 and kimono £117 and retailers can choose from six colours: black coffee, grape, Manhattan, horizon blue, purple and black. For an early preview of this breath-taking relaunch contact Stephen on 07535 891577 or email smorrow@maisonlejaby.com.
Commenting on the launch, Charlotte Dufort, International Marketing & Digital Director, said: “We are delighted at the prospect of Elixir making a return. Iconic and much loved by customers, this larger cup collection has now been reimagined with extensive technical attributes and a modern handwriting. We’ve perfected and enhanced the fit and comfort factor embracing a new era for the line that is a celebration of women’s curves.”