ROICA™‘s main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout all the supply chain, and have received even more attention since the beginning of the pandemic. ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business and its teams are ready to go to the next level, answering to the market demand for top-notch innovation while sharing its responsibility efforts towards the new generation of consumer.
For this reason, the ROICA™ strategy is based on two key elements – on one side, a strong focus on responsible innovation, able to respond to new fashion needs and desires while not harming the environment nor the society at large; on the other hand, a consolidation of partnerships along the whole supply chain through conversations and collaborations with companies sharing the ROICA™ values, in order to deliver creativity, solutions and design to all contemporary consumers. For example, in terms of fabric producers ROICA™ has been working alongside industry leaders such as Brugnoli, Candiani Denim, CIFRA, Dresdner Spitzen, Eusebio, Iluna Group, Innova Fabrics, Inter Jersey Milano, Lauma Fabrics, L/E Textile, Maglificio Ripa, M.I.T.I., Penn Italia – Penn Textile Solutions GmbH, Piave Maitex, Sitip S.p.A., Sofileta, Taubert Textil, Tessitura Colombo Antonio, TINTEX Textiles, TVB Textil-Vertrieb-Beratungs. Some of the performance sportswear, lingerie and shapewear brands sharing the ROICA™ values include:
Edelvissa, an emerging all-Italian brand born in the heart of Milan. The designer Elisabetta Bianco, who grew up under the wings of her grandfather and father, both expert knitters, decided to found a reality that would fully represent her vision of luxury homewear. In its first collection, a crop top with a beautiful embroidery of blooming flowers and a pair of comfortable leggings are both crafted from a Maglificio Ripa fabric developed with Q-NOVA® BY FULGAR recycled polyamide and ROICATM EF recycled stretch yarn, both GRS certified. Maglificio Ripa is a premium partner of ROICA™.
Nénés Paris, a brand focused on creating lingerie that enhances a woman’s silhouette with durable materials and all at the right price. Its mission is to combine fashion and environment, rethinking the fashion industry into a circular economy. For this reason, it crafts sensual, colorful products starting from what has already been produced, instead of creating materials just for their own interests. For example, it uses the responsible fibres Q-NOVA® and ROICA™ EF, blended in the precious laces made by ROICA™’s partner Iluna Group.
Wacoal, which creates meticulously crafted lingerie and shapewear in a wealth of contemporary, seductive designs. The brand launched in 1949 in Japan and has since grown across international markets to provide lingerie to women in sizes 30-44 AA-FF. The nightgown in the pic is made of a Maglificio Ripa’s fabric containing the premium stretch fiber ROICA™.
