Pantee, the revolutionary underwear brand that creates chic comfortable sets from deadstock fabrics, has released an open letter to Mark Zuckerberg to address the levels of unfair censorship when advertising on social platforms. In a post on pantee.co.uk titled ‘Dear Mr. Zuckerberg’, co-founders Amanda & Katie McCourt wrote that since launching their underwear brand last year they have consistently had content blocked for violating Meta’s sexual content policies.
The co-founders expressed their exhaustion with finding alternative solutions, claiming they want to show their products on real bodies to demonstrate to people of all shapes and sizes how our products fit. Pantee joins a growing list of brands and publications that have called out Meta for unfairly rejecting ads and organic content, including 60 women’s health companies highlighted by The New York Times.
“Women in their underwear does not equal sexual content,” said Pantee co-founder Amanda McCourt. “There’s a real issue here: our society, especially social media platforms, automatically sexualise images of women. And it’s got to stop.”
The success of small businesses and content creators lies in the hands of big tech, with social media platforms such as Facebook and Instagram essential to reaching new audiences and communicating with customers. Unfortunately, the reality for Pantee and many other small businesses is inaccessible growth due to ads and content being deemed as sexual content and rejected as a result.
“We have spoken to so many people & brands that have been unfairly censored and stifled by Meta’s algorithms unfairly categorising and blocking their content,” explains Katie McCourt. “From women sharing their breast cancer recovery journey to advertising post-partum sports bras, this issue extends far beyond Pantee.”
