British lingerie brand Fruity Booty are thrilled to present their Autumn/Winter 2021 collection inspired by the visual fabric of London, the brand’s base, home and inspiration. Reinventing classic check and tweed prints conventionally used in outerwear, their take on these designs are printed onto 100% recycled mesh lingerie, alongside matching gloves and suspender belts.
Fruity Booty was launched in 2018 through the creative collaboration of Hattie Tennant and Minna Bunting. The female-led, conscious and sustainable brand creates young, fresh, playful styles, carving a niche in a new middle ground for a market too often spit between the highly-sexual or highly-functional. Initially offering only small run dead-stock underwear sets such as the signature Cherry Wine and Silver Fox sets, the business has blossomed with Autumn/Winter 2021 representing their first full seasonal collection.
Since launching, Fruity Booty has found international fans including Ariana Grande, Dua Lipa, Kendall Jenner and Jorja Smith, selling more than 20,000 units internationally through their D2C channels.
