Fruity Booty are proud to announce the launch of their Passion Fruit capsule collection in time for Valentine’s Day. Founders Minna Bunting and Hattie Tennant designed the Passion Fruit collection as an antidote to the either cheesy or hyper-sexualized, love heart laden underwear, and instead are placing the emphasis on different types of love this Valentine’s Day.
They want to highlight that women may not just be passionate for their partners – they could be passionate about their friends, food, art, music, photography, animals or travelling. The collection is inspired by purple, the colour of passion and ambition and is designed for everybody to enjoy whether you want to buy it for your girlfriend, your mother, your sister, your best friend or most importantly yourself.
Fruity Booty wants to shift the underwear binary from the only options of Sex Kitten or Plain Jane, instead providing women with intimates that mirror their tastes. “We are committed to changing the focus in the undergarments game – from mass produced porn star realness to cool, female focused ethically made designs,” said brand founders Minna and Hattie. To receive free shipping and gift wrapping on all Fruity Booty orders, use the code “underlines”.