BALR. x PUMA’s latest collaboration sees the natural progression of the partnership that perfectly pairs performance and premium fashion. Amsterdam born, luxury lifestyle brand BALR. partners with sportswear giant PUMA for the fourth time, following the overwhelming successes of the previous three collaborations. The collection sees PUMA iconography with classic BALR. flair to deliver athletic wear designed for the modern game, with this season’s campaign being fronted by Brazilian footballer and Ajax right-winger Antony Santos.
This capsule collection of both craft and creativity sees classic tracksuits made from bright white nylon for lightweight durability sit alongside rich cotton hoodies, shorts and t-shirts in black and green. The line seamlessly integrates soft luxury whilst also typifying the fashion-forward aesthetic that characterised the previous three collaborations.
Also introduced this season is the dynamic PUMA RS-Fast Sneaker, reimagined with the BALR. hexagonal detailing and a silver mesh upper with a PU Leather overall. This logo emblazoned shoe embellished with a teal inner lining sits seasonless alongside a white utility backpack and cap.
