Eden
Now sold by ASOS, Figleaves and Selfridges, Bluebella’s luxurious and yet affordable designs have made it one of the UK’s fastest growing lingerie brands. The SS14 collection boats sophisticated, contemporary aspects in addition to Bluebella’s signature ‘erotic chic’ creations and ethos of never saving anything for best – a typical Bluebella bra and brief set is still fabulously accessible at around £50.
One of the highlights of the collection is the bondage inspired Eden: incredibly wearable with sleek lines and a smooth cup but with a darkly sexy edge from the bondage inspired strap detailing. Too fabulous to hide, the bralette is also perfect to pair with a pencil skirt and fitted jacket for an incredible lingerie-inspired outfit.
The ever popular soft chiffon sleep range of the Emma Teddy, Sophia Chemise and Chiffon Kimono is now available in colour-pop hot pink for SS14 and a soft frill bra and brief set, Skylar is added to the collection in pale aqua blue with matching kimono. The best-selling Vivienne story launches in elegant new colourway navy/black, with a stunning new basque for the Spring/Summer season. The best-selling Cordelia bra set also welcomes the summer in fresh and light Ivory/Coffee.
Bluebella founder Emily Bendell says: “With each new collection, we learn a little bit more about what our customers want and we are evolving all the time having welcomed new customers to our brand over the last few months via new stockists Selfridges, ASOS and Figleaves. For SS14 there are three strong themes: Provocative and erotic with Soho, Eden and the Vivienne basque; Everyday extraordinary pieces with Lara and Elise leading the way; and romance in soft chiffon with Skyler and Grace.”
