Sustainable British fashion brand, Cucumber Clothing, have joined the rental revolution with their loan-to-own scheme in a bid to increase the circularity of their pieces and reduce waste. The trailblazing loan-to-own scheme will offer customers the chance to rent pieces from the Cucumber collection for up to two months before being given the option to buy the item in full. Customers will be able to wear the pieces as much or as little as they like during the loan period, after which they can return the items in almost any condition. Sticking to their values of reducing waste, the returned items will be placed in Cucumber’s pRELOVED section for customers to purchase at a reduced cost.
“Loan-to-Own is Cucumber’s next step on the road to circularity. We want to make sure that every piece that ends up in your wardrobe is a ‘forever piece’ by letting you trial our loan-to-own collection until you find the one that’s perfect for you. We also believe that by allowing women to trial our pieces, they will fall in love with the Cucumber collection and will keep coming back for more,” said Nancy Zeffman & Eileen Willett, Co-Founders, Cucumber Clothing.
