JAYDE is a UK fashion label founded and designed by Jayde Spicer in 2014 when she was only 23. The brand focuses predominately on luxury lounge sets and evening wear but also includes maternity wear for glamorous mums to be, beachwear and matching childrenswear.
Jayde was inspired to create the collections based on her background in dance and performance. She is a professionally trained dancer and during her time as a dancer, she also worked as a fit model for top high street brands across the Arcadia portfolio, where she learnt the skills necessary to ensure the pieces in her collection have a flawless fit. Following many compliments on her dance outfits, many of which she designed herself, Spicer set up an Instagram account and designed a logo for the brand and overnight ‘JAYDE’ was born. Since then, the brand has grown considerably and has amassed a celebrity following which includes Rochelle Hulmes, Frankie Bridge, Samantha Faiers, Dani Dyer and Billie Faiers to name a few.
JAYDE clothing is produced in the UK in their signature modal fabric, meaning that the clothes keep their shape and finish, so you always look and feel confident in JAYDE. The brand aims to provide customers with high quality, sustainable pieces that cater to everybody, regardless of their age or body shape.
