MAREDAMARE, the international fair dedicated to beachwear and accessories, will be held in Fortezza da Basso, Florence, from 24 to 26 of July. Among the first fairs which restart in a traditional form, it opens up to the world of underwear and corsetry and it’s full of novelties which include HUB, a structured digital platform that will facilitate contact between buyers and exhibitors and promote the visibility of the collections throughout the sales campaign.
Sanitation of spaces, supply of PPE, health checks at the entrance and voluntary screening with free quick antigenic swabs are some of the main measures introduced. More spaces and showrooms are available for exhibitors companies to increase privacy and distancing. Free hospitality will be offered to a selection of about 300 stores in the sector and the evening events which have always been the driving force for meetings with buyers are also confirmed.
