A Contour Fashion graduate from De Montfort University Leicester (DMU) has launched her first lingerie collection just one year after graduating. Roshni Desai graduated from DMU in 2019 and has been working freelance ever since, while searching for her dream job. When COVID-19 hit, in April the 22-year-old decided to take matters into her own hands and set up her own lingerie business working from home – fast forward six months, her first lingerie collection can now be found on ASOS Marketplace and her Etsy shop for people to buy.
Included in her collection, Roshni has designed a special bralette for women who have undergone breast cancer surgery, something close to her heart for personal reasons. “My bralette style design was designed in mind for breast cancer survivors. It was inspired by a family member who felt extremely uncomfortable finding nice lingerie to suit her after she’d had multiple operations,” she said.
“The only bra she could wear was full cup and I wanted to design something very pretty yet practical. The bralette I have created is fully lined with mesh for comfort, has no wires in so it’s very flexible for the wearer and provides support for them whilst they’re recovering.” Roshni also won the Student Enterprise Award in her graduation year for raising £3K for Breast Cancer Care.
Roshni prides her collection on being suitable for everyone, all shapes, and sizes. “All my bras are adjustable so they can fit up to four sizes per bra and up to two sizes per knicker, which creates less waste. People are able to buy something that fits their needs.” Sustainability is part of the brand ethos, as Roshni prioritises using plastic free and recyclable packaging. The first batch of stock only arrived two weeks ago and Roshni has been spending her time preparing it ready for ASOS and Etsy, including a photoshoot where she hired current final year DMU Contour Fashion students to do the shoot.
