ROICA™ are proud to present their latest innovations at Première Vision Paris, starting with G-Star Raw cutting-edge smart jeans and Licia Florio’s soft sports apparel, as well as the very next level of responsible innovation. The new Global Recycled Standard -GRS- certified ROICA™ EF fibre is made with 58% of pre-consumer recycled content and innovates with excellent dyeability. The Cradle to Cradle-certified Material Health Gold Level ROICA™ V550 yarn allows excellent and durable printability with relevant circular economy advantages, breaking down without releasing harmful substances under the testing environment according to Hohenstein Environmental Compatibility certification.
Being a pioneer in sustainability allowed ROICA™ to be the first to reach the end consumers thanks to collaborations with leading fashion houses and brands. At Première Vision ROICA™ will showcase G-Star’s Cradle to Cradle Certified™ Gold denim fabric, which boasts zero risk for people and the planet. On show is also a unique women’s soft sports outfit created by the Milano based label Licia Florio, established in 2010 by Licia Florio and Francio Ferrari, and created with M.I.T.I. materials that mix ROICA™ EF with recycled polyamide.
