Eurovet presents its vision to shift the world-leading events in 2020 to June 27-29, coinciding with Paris Fashion Week when the city welcomes journalists, buyers, French and international professionals. This new schedule will help bring together both key buyers from the lingerie and beach communities and RTW buyers who will already be on-scene in Paris, as well as allowing the show to benefit from media focus and open up to new client categories and influences.
Alongside the lingerie and swim worlds, it’s around the new Resortwear, Accessories and Beauty areas launched this year, as well the Millennials space, that an ever more on-trend and conceptual selection of exhibitors will keep drawing in the community. Swim Culture will host a hub for expressions, exhibitions, and encounters with an international resonance, for three days of festivities in the heart of Paris at the Palais de Chaillot. Events will include artistic exhibitions and a Summer Market open to the public, single-brand fashion shows for an audience of professionals, media and influencers, and a Media Room offering a selection of iconic pieces from the fashion houses present at the show.
Swim Culture, the media and public showcase for the Unique by Mode City and Interfilière Paris professional trade shows, will proudly display all the culture, trades, materials, craftsmanship, and technology that have developed around swimwear, the body and the water. In a world undergoing seismic shifts, a world of images and ultra-communication, Unique by Mode City and Interfilière Paris are eager to revolutionize the structure of their shows to open a new chapter that will unite all the stakeholders involved in summertime industries, going beyond just swimwear.
