Lingerie and swimwear specialist Lascana will be running its campaign “Your World. Your Rules.” with Alessandra Ambrosio calling for a casting under the motto “Be a female inspiration”. Wanted are strong, self-determined women who tell their own stories about femininity and represent the company as an ambassador together with other prominent and inspiring women.
Lascana has been committed to the needs and demands of modern women for many years through the brand claim ‘It’s a woman’s world’. In this year’s campaign, the socially relevant topic of female empowerment will be further extended by featuring women from different backgrounds. To participate, applicants need to submit a photo with text or a video at www.lascana.de/inspiration to explain what personally shapes them into a strong character. The winner will receive a one-year Ambassador contract that will include photo and video productions with other celebrity and inspirational women, appearances at events and social media stories as well at Coachella.
Sarah Rissen, Head of Multi-Channel Marketing, says: “For Lascana, femininity means strength and has infinite facets – even beyond the usual ideals of beauty. I’m looking forward to inspiring women of all ages from a variety of backgrounds who have combined success and sensuality and follow their own rules.”
Highlights from the SS19 swimwear collection with include elegant cut-outs, gold elements, muted colours as well as delicate patterns that flatter every type of figure.
