Hotmilk Lingerie will launch their bold new label Projectme in October, which is set to stir up the nursing lingerie market with styles that are designed to be seen. The introductory collection ‘Shine A Light’ is nursing wear that disrupts the normal, featuring unique straps, lace detailing and rose gold clips in styles that will take mamas from coffee date to baby yoga, shopping in the city and date night.
The pricepoint for Projectme has been set at an affordable price aimed at targeting the younger generation of mums that love updating their nursing lingerie to stay up to date with fashion trends. Sitting alongside Hotmilk Lingerie, the innovative brand that revolutionised the nursing and breastfeeding market 13 years ago, Projectme offers every mama the choice she deserves.
