Bluebella has launched its new Cruise collection of swimwear created with Love Island winner Amber Davies. The new pieces are aimed at women seeking autumn and winter sun as holidays evolve with increasing numbers of under-30s in particular going away outside peak periods. It is the second range with the Welsh model after her Bluebella x Amber collection featuring bikini and one-piece swimsuits in striking colours came out in July.
Bluebella CEO and founder Emily Bendell said: “We created the Cruise collection in response to consumers who told us they wanted designer swimwear at affordable prices right throughout the year. Millennials are increasingly looking to take their holidays outside the most expensive peak months and that means demand remains high outside the traditional holiday periods. We’ve loved working with Amber on the second drop. Love Island has been the biggest show on TV with women under 30 for the last two years – so Amber was a great fit for Bluebella.”
New pieces in the Cruise collection include Alcudia, a soft bikini and brief in coral and lilac; Muro, a wired bikini bra and brief in aqua; Arta and Calvia, swimsuits in aqua.
