Bluebella has gone on sale nationally at John Lewis after being a hit with shoppers at its flagship Oxford Street store. The award-winning lingerie brand has been rolled out to many of the chain’s key shops after being piloted in the capital and online, and it is now available in London at Westfield White City and Canary Wharf and nationwide at Bluewater, Cardiff, Cambridge, Milton Keynes and High Wycombe.
Bluebella CEO and founder Emily Bendell said: “We had a wonderful response from shoppers after first going on sale at Oxford Street and online and we were delighted when the buyers wanted us in lots more stores. We are at a great price point for shoppers who are looking for contemporary, directional, luxe lingerie.”
Bluebella is enjoying record sales in 2018, has a fast growing operation in North America and is looking to expand into new territories.
