New plus size lingerie and swimwear retailer Viva Voluptuous is lending its support to the charity Against Breast Cancer by encouraging women to donate their old bras to the cause, in exchange for a 50 per cent one-time discount code. To redeem the offer, the old bras – which can be any brand ranging from size 36D and above – will need to be sent to Viva Voluptuous’ headquarters in Salisbury along with the sender’s contact details. The company will send them on to the charity to be recycled and provide the participant with the discount code via email.
Against Breast Cancer collects donations of all sizes through a network of bra banks and raises £700 per tonne which is used to further vital research into the disease. The charity also prevents bras from being dumped into UK landfills and helps to support small businesses in Africa by regenerating them in developing countries such as Togo, Ghana and Kenya.
“We are thrilled to be part of such a proactive and fun way of fighting breast cancer and lending support to those overseas who are not fortunate enough to have access to proper underwear, and at the same time helping people to give their own breasts some TLC by trying a new bra,” says Liz Willis, Viva Voluptuous Director and Founder.
“We understand that many women are loyal to brands that they know, such as Elomi, Panache, Curvy Kate and Freya, and can be reluctant to try something new, so we are pleased to be helping them to take the plunge in support of such an incredibly worthy cause,” she adds.
Any donations should be sent to: Viva Voluptuous, Unit 12, Enterprise House, Cherry Orchard Lane, Salisbury, Wiltshire, SP2 7LD.
