Bravissimo has opened its doors to a brand new store in the exciting Westfield London development. Dedicated to supporting and celebrating big-boobed women offering lingerie from a D-L cup, swimwear from a D-K cup and a unique clothing range especially designed to fit and flatter women with bigger busts, it is Bravissimo’s 29th UK store to be opened since it first started operating 23 years ago from Founder and Chief Executive Sarah Tremellen’s front room.
Designed to put Bravissimo’s customers at the heart of the in-store experience, the new shop showcases its customers’ experiences of life with big boobs through the display of stories, testimonials, photo walls and video content. Each of the 22 changing rooms has been named after one of Bravissimo’s customers with an inspirational quote from them included within it. The Bravissimo shop in Westfield London is based over two floors with the full product range and the majority of fitting rooms upstairs.
Bravissimo Founder and Chief Executive, Sarah Tremellen, said: “When I started the company 23 years ago, the aim was to provide an environment for big-boobed women to feel good about themselves and that has never changed. There’s a real sense of joy and community in our brand so we wanted to design our new store to reflect this and to create an inclusive, confident-boosting and fun shopping experience. We’re really thrilled and proud to be part of the new Westfield development and are looking forward welcoming our existing customers and also sharing the Bravissimo experience with women who are new to us.”
