Leading lingerie brand Parfait is on a mission to find out what exactly is a “perfect figure”. The size-inclusive brand posed the question to six inspiring women of varying backgrounds, abilities and body types, who bravely bared all body and soul. From petite to curvy, stretch marks to vitiligo, differently abled to differently identifying, the six women challenge the status quo in the empowering #PerfectFigure campaign.
Journalist and fashion blogger Amy Stretten is a mixed race Native American from the Chickahominy Tribe of Virginia; Tanesha Brown (a.k.a. Vitiligo Queen) is a mother, makeup artist and motivational speaker living with vitiligo; Candice Kelly is a plus-size model, blogger and advocate; Tatiana A. Lee is an actress, model and lifestyle blogger living with spina bifida; Kelsey Rose is a mom-model-entrepreneur living with vitiligo; and Gloria is a vegan mom-model proudly navigating the modeling industry with visible stretch marks.
“To me, having a “perfect figure” means just being comfortable, 100% comfortable. Doing whatever it is you like, whoever it is you are. If there are things you want to improve on, do it. But not to be anyone else’s type of perfect. You only need to be the type of perfect that YOU are happy with and want to be!” – Tanesha Brown, Vitiligo Queen and #PerfectFigure Advocate
The online campaign will follow with a series of short films further challenging the status quo from body image to bra fit, through intimate interviews, insights and how-to’s. A number of dynamic influencer partnerships will further amplify the campaign and a series of events will also take place throughout the year, encouraging participation and community at the Curvy Con in NYC, CurvyGirl Fashion & Beauty Conference in Chicago and Curve Fashion Festival in the UK.
“A perfect figure to me has nothing to do with one’s body type. Having a “perfect figure” means loving yourself just as you are, seeing yourself as perfect despite what flaws one may have according to society. Being a #perfectfigure in Parfait’s campaign means sharing my self love with the world, inspiring other women to love themselves unconditionally too.” – Amy Stretten, Journalist & #PerfectFigure Advocate
#PerfectFigure campaign creator Jesslynn Marquez, Social Media and Marketing Coordinator for Parfait, said: “We are so thrilled to have been able to work with this group of inspiring, diverse women out to prove that there is, in fact, no one singular definition for perfection. On the contrary, having a #perfectfigure means embracing your OWN individual, unique and beautiful self – regardless of size, ability, form or otherwise. A #perfectfigure starts with truly loving, and celebrating, the skin you’re in.”
To get in touch with Parfait UK, contact European Sales Manager Rebecca Spiers on 01227 751 892.
