Maison SL, London’s newest lingerie and swimwear boutique, opens next week on Ledbury Road in Notting Hill offering an extensive range of high-end lingerie, homewear, swimwear and beachwear products. Brands stocked by the new multi-brand shop include La Perla, Stella McCartney, Empreinte, Marie Jo, Prima Donna, Andres Sarda, Pleasure State, Maison Lejaby, Nicole Olivier, Feraud, Lise Charmel, Transparenze, Marjolaine, Luna di Seta, Wacoal and Huit, and Maison SL will also offer a professional styling service to provide a perfect combination of fit and fashion.
Photos: Marcus Wilson-Smith
“Our styling service based on body morphology and skin tone will help ensure women understand the importance of wearing the right size and style so that they feel both confident and comfortable,” said Susana Lorena, Managing Director. “We will be catering for real women and we want to ensure our customers not only enjoy their shopping experience but also leave Maison SL feeling special.”
Besides personalized professional fittings, the shop will also offer gift registry and wish list options, in-store or at-home bridal showers and special fittings for mastectomy, shapewear, sports and maternity bras.
Susana has been in the lingerie business for many years, having recently launched a new luxury store in London’s Burlington Arcade for Eres, as well as having also managed Rigby & Peller’s flagship store in Kings Road and running her own multi-brand store in Richmond-Upon-Thames.
