French lingerie brand Simone Pérèle unveiled a pop up store at Harrods stocking the complete Spring/Summer 2017 range as well as exclusive pieces. After being named the Designer of the Year 2017 by Salon International de la Lingerie, Simone Pérèle was invited by Harrods to open the 70m² space, which will also feature dedicated Simone Pérèle staff to inspire customers and provide fitting expertise.
Anna Mock, Managing Director UK at Simone Pérèle said: “Simone Pérèle is thrilled to have a new pop up space in Harrods. Our aim is to give the customer that ‘je ne sais quoi’ feeling of the ambiance of a French boutique right in the middle of stunning Harrods.” Hot favourites from the SS17 collection include Elles, featuring a removable necklace and guipure straps, and Eden Chic, a glamorous range embellished with a scalloped trim. The Simone Pérèle pop-up shop is open until the end of March 2017.
