The fourteenth edition of MarediModa will take place on November but a preview of the Summer 2017 trends to be displayed at the show can be seen now. Compiled in collaboration with WGSN, IED and David Shah, the six underwear and beachwear trends are Escape, Sense, Bio Luminary, Flourish, Future Retro and Idols.
Escape (beachwear)
Inspired by rural island living, this trend focuses on a scene of lush jungle greens and vivid brights. Materials & prints borrow inspiration from different indigenous tribes, coming back refreshed and revived, whilst the raw unfinished textures are inspired by nature’s wild side. Natural materials are paired with essential design and craft is highlighted let the beauty of the handmade shine.
Sense (beachwear)
The quest for wellbeing is on the rise together with the desire to disconnect. This key direction is introducing the notion of sense and sensitivity, looking to the body as a source of inspiration from movement and physical form through to how the body feels, wants and connects. Materials are designed to work with the body creating a perfect blend with sheer lightweight and nude tones.
Bio Luminary (beachwear)
Light shapes immaterial forms and changes the way we experience them. Looking towards nature and particularly the sea, diving deep into a mysterious place that continues to offer untapped inspiration, iridescent surfaces and light reflective materials drive this trend coupled with a colour palette filled with high and low contrasts.
Flourish (beachwear)
Delicate and refined, this trend re-introduces the notion of softness, femininity and romance with a strong focus on botanicals. Floral patterns are at the heart of design, interweaved with jacquards, lace and ultra lightweight sheer layers that drape around the body like clouds. The gentle aspect is not only conveyed with colour and pattern but also with ultra soft finishes.
Future Retro (underwear)
The nostalgia of the 70s will continue to grow until it reaches its peak by the Spring/Summer 2017 season. The trend pays tribute to the happy and energetic side of the 70s where future design was an obsession, modernity is key and geometry is essential. The naïve and playful aspect is transformed with a bold colour palette that serves best the optical weaves and textured surfaces.
Idols (underwear)
Anchored in the spirit of Rock, this trend is progressive and sexy with black at its heart. Focusing on all things sexy and feminine such as lace, embroidery, mesh, high stretch satin and glamorous chiffon, a bold and highly architectural silhouette with optical and geometrical lace patterns is key for this trend.
