Interfilière New York debuted Creative Lab, a new format in partnership with Concepts Paris and the LYCRA® Brand earlier this week at the Altman Building in Manhattan, New York. INVISTA presented their COOLING technology by LYCRA® BEAUTY brand which was followed by a Summer ’17 trend presentation by founder and CEO of Concepts Paris, Jos Berry.
The LYCRA® brand’s new platform, COOLING technology by LYCRA® BEAUTY, has been designed in response to consumer needs for increased sophistication and comfort performance in the shapewear category. The foundation provides the wearer outstanding shaping with long-lasting freshness and permanent moisture management. Consumer research conducted by INVISTA indicated that *69% of female consumers find moisture management in shapewear to be extremely or very important, with only *42% satisfied.
“The secret of COOLING technology by LYCRA® BEAUTY is COOLMAX® technology,” said Arnaud Ruffin, Strategy and Business Development Director at INVISTA Apparel. “It features fibres with an engineered cross-section, enabling moisture to reach the fabric’s outer surface where it evaporates quickly. COOLING technology by LYCRA® BEAUTY addresses the problem of shapewear discomfort due to body temperature, which was reported to be a challenge at the consumer level. Fabrics from international mills are already available, and we expect first adoptions to hit shelves in the coming seasons.”
*Source: Global Consumer Shapewear Study – 2010 Strategic Insights. Italy, France, Germany, USA, UK, Brazil, Mexico and China.