Following a recent research by Twinings Infusions which indicates 12.8 million Brits do not feel optimistic in their lives, and almost a third of the population wears darker colours when feeling less optimistic, the company has partnered with Pantone to identify the colour of optimism. As almost nine in ten Brits believe that being outdoors and spending time in nature makes them feel more optimistic, the colour – called “Natural Optimism” – is a naturally occurring shade of blue reminiscent of blue skies on a sunny day and blooming flowers.
Twinings and Pantone are aiming to encourage feelings of optimism through colour around the country. Low levels of optimism across the nation have a knock-on effect on our overall wellbeing, with the research finding that those who feel optimistic are more likely to smile or laugh more (56%), make plans with friends (22%) or take a long walk outside (21%).
Laurie Pressman, Vice-President Pantone Color Institute explained why they chose ‘Natural Optimism’: “While cool in temperature, blues – particularly the softer mid-tone shades – speak to spring and summer when all of nature’s colours are in full bloom. Twinings’ ‘Natural Optimism’, an airy and weightless blue shade with an undertone of sunny yellow warmth, uniquely conveys this feeling of delight. From blue skies to bluebells, Twinings’ ‘Natural Optimism’ is reminiscent of the naturally occurring blues in the UK at this time of year.”
