Celebrating exploration, experimentation and consumers’ desire to mix, blend and create the unexpected, the Pantone Fashion Colour Trend Report London Fashion Week Spring 2018 features the top 12 colours for men’s and women’s fashion, as well as 4 core classics which provide a foundation to any wardrobe. The desire for colourful self-expression is a key take away for Spring 2018, and similarly to observations made in the New York report, designers in the UK are responding to the consumers’ growing appetite for flexibility in colour expression by introducing more unusual colours and colour stories in their collections for Spring 2018.
Overall there is a feeling of optimism and confidence driving a new vitality into fashion trends, and unique shades for the London runway convey themes of energy, sophistication and serenity. There are multi-dimensional and grounded hues, while others exude a vibrant breath of fresh air. Gender and seasonal borders continue to be non-issues when it comes to colour with untypical spring shades making for complex and original combinations which communicate the consumer’s desire to experiment with colour all year round without any restrictions.
For many consumers, classic colour is the mainstay of the wardrobe and the foundational core upon which they start building their own personal style. These are the four core classic shades that play a critical role in any wardrobe for the spring 2018 season.