Royce Lingerie continues to support Against Breast Cancer by encouraging retailers to stock one of the charity’s bra banks, helping raise up to £20,000 a year for the charity’s vital research into a cure for breast cancer. ABC works with recycling partner, Devizes Textiles, and receives £700 for every tonne of bras donated (one tonne equals approximately 9,000 bras). The second-hand bras are then shipped out to Africa, where traders support their families by selling textiles locally at village markets.
“When our customers visit their favourite lingerie store to buy a new bra, all they need to do is bring one or more of their old bras and just pop them into the bra bank,” explains Sarah Gilbert, commercial manager at Royce. “They are then recycled by ABC, which helps women in Africa as well as raising money for the charity.”
The initiative is good for the environment too: it’s estimated that collecting, re-using and recycling textiles and shoes saves around 7.8 million tonnes of CO2 emissions every year. There are 66 Royce retailers around the country with ABC bra banks, and Royce also has two at its head office in Banbury.