INVISTA will present its latest innovations for denim at the upcoming Kingpins trade show in Amsterdam, including the COOLMAX® EcoMade technology which brings both sustainability and cool comfort to jeans. Denim made with COOLMAX® EcoMade technology moves moisture away from the skin, helping the wearer stay cool, dry and comfortable. An added benefit of fibres with COOLMAX® EcoMade technology is that they are made from 97% recycled resources, with plastic transformed into fibre through a six-step process.
“Research shows that increasingly consumers are looking for added benefits such as cool comfort in their jeans,” said Jean Hegedus, global denim segment director at INVISTA. “Denim with COOLMAX® EcoMade technology provides both the performance benefits consumers are seeking and reduced environmental impact. So, for the consumer, it’s really a win-win proposition.”
Denim with LYCRA® branded innovations will also be showcased in the INVISTA booth, including latest concepts made with LYCRA® BEAUTY fibre, designed to sculpt women’s curves while allowing her to be comfortable.