It’s a common misconception that breast cancer starts with a lump, so this September breast cancer awareness charity CoppaFeel! launches their latest campaign, #GetItOffYourChest, with the mission to educate and get Britain talking about boobs. The 60 sec film to be aired in cinemas nationwide sees CoppaFeel! patrons Fearne Cotton and Greg James joined by Giovanna and Tom Fletcher, Rachel Riley, Maya Jama, AJ Odudu, Gabrielle Aplin, Ben Bailey Smith, Russell Kane and Kerry Howard, read through a poem penned by Rishi Dastidar describing some of the lesser know signs and symptoms of the disease.
Kris Hallenga, the charity’s founder, said: “CoppaFeel! is about more than discovering a cancer diagnosis. It’s about empowering ourselves to be proactive about our own health, body and wellbeing! We created the #GetItOffYourChest campaign to highlight the lesser know signs of symptoms of breast cancer and encourage people to talk to each other if we feel something is wrong. It’s about knowing your boobs; knowing that if you do find something, you know what to do and if found early, you have many options.”
The film is supported by an outdoor and press ad campaign developed by Karmarama, as well as radio featuring Fearne Cotton and Dermot O’Leary and social media activity across Instragram, Twitter and Facebook. CoppaFeel! will also be touring the country popping up at student campuses, colleges and workplaces to open up the conversation and get people talking.