Lingerie giant Wacoal Europe, home to leading brands including Fantasie, Freya, Huit and Elomi, has signed up as headline sponsor for The Intimate Ball. Held at new events space The Vox at the NEC’s Resorts World Birmingham complex, The Intimate Ball will take place on during Moda, the UK’s largest trade fashion exhibition, with all proceeds going to breast cancer awareness charity CoppaFeel!
Wacoal Europe’s head of marketing Anne-Marie Manley comments, “We’re delighted to sponsor The Intimate Ball. February is always a hugely busy and important time for our business, and this event should be the perfect opportunity to celebrate, bring everyone in the industry together and support a great cause such as CoppaFeel! We’re really looking forward to a fantastic evening.”
BBC Breakfast business presenter Steph McGovern has been confirmed at host for the event and is excited to lend her humour and charm to the evening. “I’m delighted to be hosting The Intimate Ball in aid of CoppaFeel!,” she says. “CoppaFeel! is a charity that is close to my heart and it is events like this that enable the charity to keep reminding people to check their boobs and ultimately save lives through stamping out the late diagnosis of breast cancer.”