Björn Borg is pleased to announce Joe Wicks, better known as The Body Coach, as the newest ambassador to #TeamBorg. Since January 2014 more than 20000 people have signed up to Joe’s #90daysssplan, offering lean 15 minute meals and workouts – he has now got impressive 320k followers on Instagram and Twitter combined.
“It is an absolute pleasure to be working with Björn Borg. I have been a massive fan for a long time and I’m looking forward to working with the whole team,“ says Joe. “From HIIT training in the park to cooking crazy Lean in 15 recipes in my flat, I know that the Björn Borg brand will make me look and feel the part!”
Björn Borg UK Managing Director Callum Sneddon adds: “We think Joe will be an excellent ambassador for the sports collection. We love Joe’s positive attitude and fun way of promoting a healthy lifestyle – that makes him a perfect fit for Björn Borg.”