Recognised for high quality products designed for people who want to feel active and attractive, Björn Borg is launching a Never Out Of Stock programme so that consumers can be sure that their favourite items will always be available to buy in stores. The NOOS programme ensures wholesalers have refill flexibility with a high service level, whilst buying into low risk products with a consistent margin, and consists of the Centre collection, Essential underwear and Performance range in apparel and underwear.
A large proportion of the NOOS programme in the UK is based around the popular Centre collection for men, which involves hoodies, crew necks, tracksuit bottoms and T-shirts all made from super soft organic cotton in black, white and grey. The Performance range consists of sports fashion garments for cross functional training, including the best-selling t-shirt for him, the Borg Tee in black and white and the August Shorts. Performance Underwear is designed for high intensity action and is made from a hydro-pro material that wicks away moisture for ultimate performance.