Björn Borg are excited to announce their exclusive Fashion Week show taking place on 31st August, showcasing its limited edition Signature collection which was exclusively designed to celebrate the sports legend. The runway show, V E R S U S, is a tribute to the brand’s heritage and future empowerment as the ultimate sports fashion brand and will be a monumental manifestation held at the renowned Royal Tennis Hall in Stockholm, where for the first time the public will be able to buy the collection there and then.
The collection is created in relation to the collaboration between Björn Borg and the movie ‘BORG’, a film about his life in tennis, from a young age up until his Wimbledon victory against John McEnroe in 1980. With ‘V E R S U S’ Björn Borg will create a visual representation of the infamous saga of rivalry between the two tennis players – righty vs. lefty, defender vs. attacker, ice vs. fire, machine vs. mad genius. Collections to be shown will be the limited edition Signature collection as well as the main AW17 collection, one of the brand’s initiatives to move closer to its audience.